Burger King on Twitter!

Burger King are much better on Twitter and have a nice level of engagement through their retweets. They have fun tweets too.

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They also change their message a little on Twitter so they are not duplicating the same text as on Facebook

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This type of fun attitude should be applied to replies on FB as Twitter is much more transitory but people tend to open and read FB comments more.

Twitter has a link on their homepage to their email newsletter, which is great for email capture and consequent email marketing.

Newsletter link

Facebook has a similar link but it is hidden in it’s About Page.

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