Burger King has a relatively new Instagram page with a relatively small following, but then not everyone is on Instagram to the same degree that they are FB and Twitter but that may be changing.
Bk have a nice Instrgram page but there is one big problem, they post nothing but pictures of their product. They are in danger of overselling and turning people off.
Celebrity endorsement and brand awareness is good but you got to have more fun pictures, like this! The internet loves animals being cute and crazy!
With some of the great image content they have on FB, they could really use Instagram to gain a competitive edge!