Brief History of BurgerKing

The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain.

At the end of fiscal year 2012, Burger King reported it had almost 12,700 outlets in 73 countries; of these, 66 percent are in the United States and 95 percent are privately owned and operated with its new owners moving to an entirely franchised model by the end of 2013.

In 1957, the Whopper was the first major addition to the menu; it has since become Burger King’s signature product. (Wow I’m impressed the Whopper has been around so long!!)7

Burger_King_(1955-1968)THIS IS THE ORIGINAL LOGO!!

Burger King was a pioneer in the advertising practice known as “product tie-in“, Star Wars, Lion King, Beauty and the Beast, Toy Story,

Hired a new advertising firm in 2010, As part of the new campaign, McGarryBowen terminated the use of the The Burger King in the company’s advertising program in favor of a new program that focused on the food and ingredients in its new advertising campaigns.

Every day, more than 11 million guests visit BURGER KING® restaurants around the world.

>> 2008 this is interesting apple fries

 

lighthearted approach accross all brand.. 2054

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