Plan For Presentation

Jobs for presentation (each person is responsible for the jobs that they have been assigned, everyone must work together and underneath is an overview of everyone’s job)

  • Sonali – What BurgerKing are doing that is good at the moment on social media
  • Craig – What BurgerKing are doing that is poor at the moment on social media
  • Magda – Future for BurgerKing on FB, Twitter, LinkedIn, Instagram, YouTube and Email
  • Brenda – Mock Campaign plans and sign up for email
  • Lisa – Create imagery for future plans and build presentation

We need to create a personality for BurgerKing. Lots of Screenshots needed. Send your plan for your section of the presentation onto Lisa so she can compile information. Screenshot for EVERY example you will use.

Sonali – a quick overview of what BurgerKing are doing well on social media to help

  • Facebook- Post consistently. Sometimes funny.
  • Twitter- #wtff (what the french fry). Retweet and Favourite alot.
  • Instagram- Lots of high quality, nice pictures
  • LinkedIn- CSR shown
  • Youtube- Ads and Viral, good attempt but more content needed.
  • Email- Brenda will find out about this

Craig – a quick overview of what BurgerKing are doing poorly on social media to help

  • Facebook- Too much selling. No engagement. No spam moderation. Videos don’t work. Location app doesnt work properly, no CSR
  • Twitter- Too sales focused, no link to contact form.
  • Instagram- no albums to show order to their images, too much sales again.
  • LinkedIn- uninspiring, broken links for CSR, no feedback, little engagement, little job openings (1job), doesnt show themselves to be sustainable.
  • Youtube- little content
  • Email- Brenda will find out about this

Magda – Future for BurgerKing on social media. Draw from competitors/ target older market.

Social Media Team (McDonalds) Bio for each member, use something like Hootsuite or Sproutsocial to prevent Spam.

Promote CSR (McDonalds) on linkedIn, feedback too.

  • Facebook- Local (KCs), Take locations off or make it blocked off ref ip address (Abrakebabra), Sponsor teams (Macdonalds/Subway), Pictures (not using ones on instagram), Employees (show personality) Nutrition and healthy lifestyle, in CSR but not on social media, not about sales everytime
  • Twitter- Lists (affiliates, recruitment, healthy eating, CSR) #wtff(what the french fry) not used to advantage, little customer service support, link to contact form on twitter
  • Instagram- Lots of high quality, nice pictures, add albums
  • LinkedIn – uninspiring, broken links for CSR, no feedback, little engagement, little job openings (1job), doesnt show themselves to be sustainable.
  • Youtube- More content needed (abrakebra) not about sales everytime, no competitor doing this well they could be leading in this field
  • Email- Brenda will find out about this, tell us about your birthday (customer data base) (subway)
  • forward any thing you want to mock up ie fb or twitter posts to Lisa

Brenda – Mock campaign to target their “aging fast food consumers” broader appeal as original younger market was hit badly by the recession. Both women and men 50+ buy the most BurgerKing. Forward ideas to mock up digitally to Lisa.

Lisa – Compile presentation, create mock ups for the future.

All of this was discussed by Lisa, Magda and Brenda on 27/10/13 at meeting at 6pm in cork city. If there are any questions email me at lisamarieholly.moran@gmail.com and I will reply. I am in Dublin this week so if you could forward me your section for the presentation by next weekend I can put it all together.

 

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